TikTok is one of the most popular social networks today, which also means that, as business owners, we can use that to our advantage. Understandably, there are certain tips and tricks to maximize your business reach, which you can find out more about in the text below.
Switch to a business account
Many people are not aware of how important it is to switch their private account to a business one and how many benefits it has. Sometimes they do not know, and sometimes they simply forget, but switching to a business version allows us to use more tools and manage the profile much more efficiently.
Understandably, the more features we have at our disposal, the more things and actions we can take, meaning that we can also reach much more people and interest more audiences in what our company is about and has to offer.
In that way, our audience and potential clients will be able to check our offer and reach us much easier, and thanks to different features, we will be able to check the performance of our posts and see whether they are as successful as we hoped they would be.
We can also use our private profiles to promote our business, but because of fewer tools and features that we need in order to create a good marketing strategy, we will need much more time to reach enough people and make a great community.
Once we switch our account to the business one, our job is far away from being done, as we need to edit it and make it tempting to potential clients to check our offer.
Now, this is where creativity and understanding of digital marketing strategies come to work, as only those who truly understand how to use the algorithm on this social network the most can bring more clients to your company and, in the end, more profits.
The profile photo or logo
The first step is choosing the right profile picture, as it is the first thing people see when they decide to visit our profile, and it needs to be the one that represents our brand in the best possible way. If the company has been existing for some time and has a great logo that attracts customers’ attention, setting the profile picture will be easy, but if it is not eye-catching enough, it is time to redesign it.
There are many ways one can perform research and query regarding the logo of their firm, and by going through those results, they can get a much better picture regarding how people look at that company, its offer, and overall impression regarding the service and customer support.
On the other hand, in case you don’t want to go with a logo, picking the best photo for your profile might be even more troubling and time-consuming. Namely, the goal is to find that one photo that will perfectly represent your company goals and preferences but also interest people into checking the profile and seeing what that firm has to offer.
That is why personal photos are never a good option, as they cannot show people what your company does at first glance, and many of them will not even bother to check your profile. If you are using other social media, such as Twitter or Instagram, make sure to use the same profile photo on each profile to avoid any confusion.
Focus on the essentials
Keep in mind that we live in a digital age where the flow of info is so fast that many people spend mainly a few seconds looking at some post before they switch to another, and that’s if they get interested in that post.
That is why posting on TikTok needs to be precise and concise, mixed with creativity and following the latest trends, as that’s the only way to draw people to check out that post.
If there is a chance to make a post that’s funny, it’s even better, as many studies have shown that people react better to posts when they are funny.
Pick the best lines to showcase company goals and bio
Another important thing is writing a short bio that will contain the most important facts about your business, and although it seems pretty easy, it can be pretty challenging to fit everything in the eighty characters that TikTok offers.
Because of that, make sure to write only the essentials, like a certain slogan that represents your brand, field of operation, or contact information. Once again, going with an interesting and puzzling slogan might work best in order to gather more people to look and check out your profile, but keep in mind that the slogan represents the company in the best possible way.
Focus on likes and followers
In the end, do not forget to add the URL that will lead people to your website or app download, depending on the main goal of your account. It should be recognizable and lead to the right page, so people can easily get to the page they need without clicking on too many links.
Here is also where likes can play a huge role, as people tend to check out and go through popular profiles with a lot of likes and followers, which is not something most business use in the right way. That is why this represents something you can benefit from, as free TikTok likes can only be profitable for your business.
Collaborate with influencers
These modern times changed the ways of advertising, and we have many influencers with a huge number of followers on different social media. Thanks to them, we can present our brand to many people, and everything we need is to make them mention in some of their posts or stories.
Because of that, we should not hesitate to ask them for collaboration and try to make an agreement with them, as they will surely raise awareness about our business in a short amount of time. This tactic has proven to be highly successful many times before, meaning there is no reason why it wouldn’t work for your business.