Blog content is an integral part of most marketing strategies. Numerous companies need blogs and meaningful articles in order to bring their products and services closer to potential users and their target groups.
This tactic consists of using your (or anybody else’s) writing talent to run a page dedicated to popular topics related to your niches and aimed at attracting readers. Each reader increases the potential for good positioning on the web and making a profit. Yet, since this idea has become widespread, the question is: how to stand out in the sea of quality written texts on the Internet? How to attract the attention of readers? How to improve the content and leave the competition behind? How to improve your writing skills? We’ve prepared the answers to all these questions below in order to try to help you achieve better results – so, here are some ways to make your content more competitive.
1. Use the power of effective headlines
It may sound unbelievable, but the title is probably the most significant part of your post. Keep in mind that the first thing the reader will see when they start surfing the search engine is the title of your article. The role of the headline is to somehow prevent the reader from continuing to scroll down and make them click on the sentence that’ll take them to your page. Therefore, you should pay special attention to this part, right?
This segment must contain a component that’ll at first glance attract the attention of people who will want to start reading. “10 tips and tricks on how to improve your gaming skills” would be something that would interest almost every male inhabitant of the planet (or at least most of them). On the other hand, boring headlines would probably only make people keep searching. Therefore, try to put yourself in the perspective of the people from your target group and think about what would attract YOUR attention the most, as it can be a great indicator of the steps you should take here.
2. Pay attention to the choice of topics
A good selection of topics is the key to successful blogging. This is especially important in the case of companies that have such a section on their websites. It’s clear that the main goal is to advertise the product, but even in this case, we need to put ourselves in the perspective of the readers and think about what it is that they’d like to see.
2000 words advertising exclusively your brand won’t make potential future customers stay on the page for a long time. Instead, try something different. For example, if the company is producing and selling furniture, complete the general content with topics such as: “How to choose the perfect style of furniture for your home” or “How to easily maintain your furniture”.
In case you have started a page and you post articles related to various topics every day, try to make them intriguing and handy. Also, the more topics you have that’ll forever interest people around the world, the longer you’ll last on the web. For example, if you write about how not to gain weight during quarantine, no one will be interested in it after the end of the pandemic. But if you offer content that talks about the idea of how to decorate your home, be sure that even after 10 or 20 years, there’ll be those who will be interested in a post like this.
3. Choose an experienced blogger
Most companies, in the absence of free time, hire writers to maintain a blog on their website. In this way, they can dedicate themselves to other activities that the job requires, but at the same time not neglect all those people who visit their site every day.
Wordpens.com points out the numerous advantages of hiring content writers, which is basically what they do, where the most significant thing is to search for someone with rich experience in such jobs. Such websites host a bunch of people from different niches, so you can easily find the person who is talented for the particular niche you’re interested in and who will make your content flourish
Experts are always a good choice – first of all, because they’re already familiar with all the techniques and tricks for making your articles on the website look professional and effective at the same time. You simply won’t have any worries about whether you’ll attract enough interest or not due to lack of quality, so consider this option which may undoubtedly improve your content.
4. Change your writing style
If you notice that you’ve been trying to gain the attention of internet users by writing a blog for months, but the number of views remains as small as at the beginning, you may want to consider making some changes. We advise you to start with the writing style.
In most cases, a simple text reminiscent of homework from elementary school won’t be enough. At times it needs to be absolutely open, but at times you may need a “mysterious” story. Sometimes your biggest trump card may be shocking statistics and sometimes rich graphics that make visualization easier. In any case, there must be that special spice that’ll hold the reader’s attention.
5. Don’t forget the keywords
Keywords are crucial to improve the reader’s experience. That way, you help them find what they’re looking for while searching on Google. These must be the words that most people will probably use when they start searching, and using them won’t only help yourself and the people who search, but also search engines. Use commercial and informative words that people are likely to remember and that may lead them to those words that they lack to find exactly the advice they need.
SEO optimization can help you with this. If you haven’t had experience with this before, you can turn to companies that offer such services and leave your project in the hands of experts, or simply consult with them on the best way to achieve the desired results.
6. Use the power of visualization
Finally, one thing is for sure – in the 21st century, when technology is slowly reaching its peak, you mustn’t allow your blog to be just a big pile of letters. The only thing you can achieve with this is the people wanting to leave your virtual corner immediately, even before they had a look at your articles.
And why, you may ask? Because it tires them out to spend half an hour reading, reading, and…. well, reading. Keep in mind that most people today don’t have enough time for that – that’s why it’s necessary to be clear and specific. Make your display easier and more beautiful by frequently implementing graphic content. Use photos, charts, videos or short presentations to keep everyone’s attention and make everything even more absorbing!