Got any product ideas on your mind? Well, it takes a lot to transform your idea into a tangible product. For instance, you will need a lot of time, money, effort and patience to see it get transformed into what you have imagined. However, when there is a will, you will definitely find a way. If you have a full-proof idea in your mind, with the help of a few tips and following the process step by step, you can make it happen.
Innovating something is not easy. You are either thinking of inventing something new or to give something a redesign. Whatever the case may be, your idea should have the power to succeed in a competitive world and open doors of success for you. You need to be consistent and follow the steps as required to make the most of it.
A few companies out there help brand your product in the market, and they also help entrepreneurs who have a new product into the market. Check here to know more about such companies. Let’s get started with turning your idea into a potentially successful product.
1. Documenting the Ideas
Every great invention is the result of an incredible idea. The fan on the ceiling is a result of a great idea, and the electric bulb as well. However, ideas are not tangible, and you need to put in a lot of effort to make it happen. Moreover, until an idea is transformed into a product, you cannot claim it to be yours. In that sense, you cannot prove that you have a great idea.
Hence it is said that you should document your idea, so that the journal now only helps you track the process, it will also depict that the idea of inventing a particular product was yours, completely. Also, once documented you can work on it more to make it better.
2. Build a Prototype
If possible, you should build a prototype of the product that you want to invent. It is more like a model of the product. It will help you understand the challenges that may occur when working on building the product, and you will also know if your idea works or not. Before the launch of the product, the prototype will help solve all issues related to your product and it will also help you identify all design related problems.
With the help of digital software, you can also choose to create a digital sketch of the product to have a clear picture. Just as a manufacturing company creates a prototype of a product before producing it physically, to have a clear idea of how it would look. Based on your idea, you can also build a prototype on your own, using some stuff present in your house, or can get it developed from any manufacturer, by paying them.
3. Do Intense Research, No Matter How Much Time it Takes
Launching something in the market is not easy, it takes a lot of resilience, investigation and patience to see things work. Before you start with anything, ensure that you spend enough time performing due diligence research. This should be a key task if you also plan to get your idea protected with a patent. In that case, you will also have to know about intellectual property. Also, know what is required in the industry you will be operating, copyright, patent, trademark, etc.
If you have any questions related to the patent or trademark of your product, you can choose to reach out to the respective attorney who deals in IP law and patents. You should also do some research on the competition, what size it is and how they are performing.
Additionally, research about your target audience, their likes, dislikes, the products that are already popular in the market, and if your product can stand out among its counterparts. Setting targets and conducting research will help you get the highest return on your products.
4. Don’t Do Everything Alone
The invention process involves several steps, and it takes a lot to launch a product. It can be overwhelming for one person to take care of everything, and hence we recommend you to involve others as well in the task of transforming your idea into a product. It is recommended that you reach out for professional advice to make sure that certain aspects of the entire process are in experienced hands.
For instance, a lawyer to handle patent related tasks, a manufacturer to handle the prototype, and a business partner as well. This way, you can reap the maximum benefits. Having a co-founder along, who believes your idea to be interesting and beneficial and has a different set of skills that you don’t have.
5. Have a Great Sales Pitch
Before you launch your product into the market, you should introduce it to your friends and family. Let them know about the product that you are planning to launch, the purpose it would serve, its benefits, etc. Hence, you should have a short and precise sales pitch that would do your job.
It can also be a value statement that talks about the uniqueness of your product. Such things are of great help and they help your idea convert into a product with greater ease. You can also give them a few samples, once a product is ready, to have genuine reviews of real users.
6. Keep Testing Your Product
No matter how hard you try, a product cannot come out perfect in its first iteration. Hence, you should be ready for the tweaks that you will have to do to your product along the way. The best way to know what tweaks are required is by having them tested by real consumers.
We just talked about getting it tested by your family and friends. They will try your product and have genuine reviews. With the help of honest feedback, you can easily evaluate your idea.
Discoveries and inventions don’t just happen in a fling. People spend months and sometimes years to launch a single product in the market. The journey of materializing your idea into a physical product requires innovative thinking, and consistent efforts.