The structure of logos is the most vital factor in the visual correspondence of an organization.
Through its hues, shapes, and structure its identity is transmitted. It is substantially more than a picture, it is the sign of your organization. It is considerably more than a picture, it is a sign of your organization.
The design of company logos is decisive for the positioning of your brand in the minds of consumers, as well as for them to distinguish them from those of the competition. Think about it, how many brands are you able to recognize by looking only at your logo?
These brands have managed to position themselves in the minds of consumers so that by looking at their logo they will know what brand it is. In addition, it is possible that it is the only or one of the few logos that are able to recognize within the sector of the brand in question, which is a great advantage over its competition.
The logos of companies play a fundamental role in the image that consumers perceive of them. So a good design is essential for the brand to succeed. If you want to get the perfect design for your logo, the experts from JatApp further explain the major keys to achieve it:
1. Simple and Unique
The structure of your logo must be basic since it will be less demanding to recollect and connect with your image. Many organization logos are excessively pointed by point and don’t work similarly as those that stay straightforward since our visual memory tends to remember simpler details.
Therefore, it is important to take into account when designing the logo to be included only that which is strictly necessary. It is also advisable to use typography that is easy to read and has few colors, a maximum of three. If you are not completely sure of the originality of your logo design, you can check it on the special website where you will find a lot of designs of company logos to inspire you.
In summary, your logo should be simple but memorable, since you will be competing in a market saturated with brands. If you want your logo to be successful, make a choice for people who have experience in this field and their professionalism.
2. Flexible and Versatile
We live in a world in which practically everything is digitized, so you need to remember that your logo ought to look great on paper, as well as on other platforms. That is the reason its straightforwardness is essential since along these lines it will be less demanding to adjust it to another medium.
For this, the versatility of the logo design is also essential, since with small modifications in its composition a greater number of possibilities of adaptation and success in different media and applications is achieved.
It is important to not be afraid to update your design and to be open-minded. Times change and people change too. We do not like what we liked five months ago, much less what we liked five years ago.
This applies equally to the design of a logo; the design of a logo does not work in the same way now as it did five years ago. Therefore, we should not be afraid to redesign it, to update itself. A good redesign of the logo can give a new and better direction to your brand.
But remember that a redesign is different from a radical change of the logo. It must always be true to its meaning and identity.
3. The Importance and Meaning of Color
Many times we only think about the shape or typography that our brand will wear, but the color is equally important. The most important forms of visual communication within the design are colors. They are great message communicators.
Our brain does not react similarly to all hues since everyone transmits something else. This is something that you must always keep in mind when designing a logo. Think of the message you want to impart. How should consumers react when they see your logo?
4. The name of the brand as a Logo
In most cases, the logos are formed by a symbol and a name, but in some cases, the brand chooses to use the brand’s own name as the logo of the brand. For this reason, it is very important to make an exhaustive study of the fonts that could be used in the logo. There is an infinity of typographies, and they all transmit something different.
It is not recommended to choose a strange source of difficult identification. It is better to opt for simple, easy-to-read sources. In this way, consumers will remember your logo more easily and, therefore, your brand. You have to keep in mind what kind of name your brand has.
To be able to use the name as a logo, it must be unique and unrecognizable, it cannot give rise to confusion with other brands. In the case of a generic name, a symbol must be included. The typography is a whole world and when designing a logo there are so many options that it becomes very difficult to choose.
The Internet offers a lot of possibilities but, as far as fonts are concerned, the cloud is very saturated and it is difficult to know which are of quality and which are not. Therefore, it is advisable to always go to a professional, as he knows better than anyone what typography you have to use in your logo depending on what your brand wants to convey.
5. The relationship between the meaning of the brand and the logo
The logo of your organization will be the principal thing that individuals are with, so you need to transmit everything your image needs to state.
This is not easy, you have to take into account many factors:
- What does your brand transmit?
- What message would you like to provide for customers?
- What products do you sell?
- What is your target market?
All these questions are very important for getting the perfect design. You must know about plan patterns, research, and discover what kind of configuration works best with your image. We should not get overexcited by extravagant designs or copy other logos just because we like them a lot or because they have been very successful.
Be true to the personality of your brand. All successful company logos have a great story behind them and a long journey until they achieved it.