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The Role of Background Music for Building Positive Customer Experience

Music has a strong effect on people, whether it be positive or negative. Whether it is our daily life, special moments, or shopping time, we often hear some music in the surroundings. It changes our mood and we can depict how we feel but what about shopping? Not many people use their playlists while shopping. At stores and restaurants, the background music is selected by the staff.

Therefore, it clearly depicts their brand image or effect customer psychology. It significantly changes the mood and energizes them. Similarly, some music makes you gloomy. So the staff needs to pick the right track.

Royalty-free music

Source: hotels.com

Restaurants and shopping centers cannot just play anything because of royalty issues. In addition to this, paying a royalty fee for every song costs a lot in the longer run. However, if you use a service like melodyloops.com, you won’t have to pay the royalty fee.

This is because the company itself is paying royalty-free and its customers can use the songs. Thus, you won’t need to pay an extra amount. So if you want to get a multi-use license or download background music without a royalty fee, you can go to their website and discover the music that they offer and how their service works.

They also offer the option of creating your music. So you can cut a song and play only the specific part. And you can combine it with other songs to make a single piece. After creating your masterpiece, you can download it and play it as you like. And the best thing is that you do not have to worry about any legal issues. Every service that they offer is legal to use.

But wait,

Is music so important that you have to go to such lengths for it? Here are a few roles of it.

1. It decides the staying time of customers

Source: visitsouthend.co.uk

The longer a customer stays, the higher your sales can get. Customers need time to make up their minds. So if you can make them stay longer, they will ultimately buy more things. For example, someone went shopping with their friend but she was in no mood to get anything for herself. So her friend is shopping and she is going through the things and enjoying the music.

If the music is to her liking, she will enjoy staying there for a longer time. Thus, there is a high chance that she will end up liking something for herself too.

On the other hand, if the music is random and she feels irritated by it, she will try to get out of the shop as early as possible. Furthermore, she might also make her friend visit another shop because she is not comfortable there.

Similarly, when it comes to eating, the tempo of the music can significantly affect the mood. It takes time to serve food in restaurants. However, if someone is coming after shopping, they won’t like to wait for a long time. Therefore, if your expected time is 50 minutes, they will wait till then. After that, they will complain about the service and leave the restaurant.

However, you can change their mindset with only music tempo. If you choose slow-tempo, it results in increased waiting time. According to the research results, slow-tempo can increase waiting time to 56 minutes. On the other hand, fast-tempo reduces this time to 45 minutes.

2. Rhythm can change the behavior

Source: allrecipes.com

According to the research studies, if you hear a fast rhythm while driving, you tend to increase the speed. Similarly, a slow rhythm results in lower speed.

Customer behavior works the exact same way.

For example, you are a Michelin star restaurant. Of course, the serving size is smaller than that of others. So if someone has a huge appetite and is habitual of eating more, he will find fault with this. This results in affecting your repute.

The rhythm of the music can help you here.

If you play a fast rhythm in the background, the eating speed will increase and so does the spending time. Your customers will eat the food, ask for a bill and then leave.

On the other hand, with a slow rhythm, they will spend more time eating. Thus, they will enjoy every single bite. This will make them feel full even with the small serving size. It takes time for food to reach our stomachs.

Therefore, if you are a fast eater, you will eat more. However, slow eaters eat less. Therefore, you need to make your customers feel full even with a small serving size. This is how high-end restaurants work.

3. Defines age group

Source: discover.rbcroyalbank.com

Music changes with every generation. You cannot expect generation Z to listen to and enjoy 90s songs. Although they might sometimes like it but not always. They have their taste and likings. So if some restaurant is always playing 90s songs, the younger generation won’t show up there.

So the choice of the songs that you choose will directly affect your target customers. The age group that visits restaurants is either youngsters or middle-aged people. Therefore, you must pick the songs accordingly.

Furthermore, you can arrange events. You can either dedicate a day to 90s songs and play those. Similarly, rock and pop one day. This will make your restaurant seem active and lively. Furthermore, you will have various target groups depending on the type of music. This will increase your sales.

What if there is no music at all?

Apart from other factors, the background music also gives a sense of privacy. If you are with your date, you won’t like others to listen to you, right? However, if there is no music at all, everyone would be able to hear each other’s conversation.

Similarly, while shopping, the shopping partner will feel bored and tired if there is no music. Music can relax your mind. So even if you are shopping for hours, you won’t feel bad.